What's the color of your imagination? Would you say Ravishing Red, or perhaps Covington Blue? And what about the color of wicked? Of rock 'n roll?

With the launch of Benjamin Moore's paint line Ben, we introduced the brand to a new kind of homeowner. Young. Design savvy. Experience seeking. Focusing on the brand's core claim of 3,300+ colors to match any style, users associate words with colors and add their own interpretations to the site. Because we all experience color differently.