With the Born to Fit campaign GAP handed control over to the consumers. It let them interact with the brand in fun and interesting ways never possible before.

We transformed Gap’s Facebook page into a denim destination where people can not only view products from Gap but also share their own original outfits. Users can take pictures of their existing wardrobe with their mobile phones, mix with Gap and other brand’s products and post onto various social network sites for others to see and comment.

Never has a brand integrated Facebook, Youtube, Twitter and mobile so seamlessly and put people in charge.