Nike launched its Nikelab website as their 'home of innovation' for the 2008 Beijing Olympic Games. The global site features 26 Olympic sports and 40 game-changing technologies along with extensive interviews with athletes and product designers.
The Beijing Olympic Games have driven Nike's obsession to create breakthrough product innovations. New technologies created by Nike such as Flywire and Lunarfoam have revolutionized traditional design to create the lightest and strongest footwear ever. These innovations not only cover the more traditional Nike sports of athletics, basketball and tennis, but also include first time contributions in equestrian, BMX, Wushu and many other Olympic federations.
Containing a vast amount of information and video content, the site gives users a unique perspective on the Olympic Games—all in a quick-loading, seamless format. It's available in 22 different languages and highlights the mission of 68 of the world's leading Olympic athletes. And to keep fans engaged throughout the Games, timely updates were posted that trumpeted the results of their national heroes.
In conjunction with the recent release of Apple's iPhone, an optimized version of the site launched in 13 languages, extending the experience for mobile consumers. Featuring athlete stories, products snapshots, videos, wallpapers and a Google mash-up retail locator, this became a daily resource for everyone engaged in the Olympics.
To find out more about Nike's obsession with helping athletes find an edge, stop by Nikelab.com, the home of innovation.