Alternative content
Client: McDonald's
Project: The Lost Ring
The Lost Ring was a global, multi-lingual alternate reality game that united players in a quest to recover ancient Olympic secrets. It centered around Ariadne, a lost Olympic athlete from a parallel universe.
Discreetly sponsored by McDonald’s, the experience engaged younger audiences who dislike overt marketing.
50 packages, a site, and trailers.
Ariadne, the athletes, and Eli Hunt.
Creations, connections, and influences.
27 artifacts and 3 ancient secrets.
Labyrinth runs and global inscriptions.
The 6th ring and the Beijing Olympics.
Thoughts from players and the press.
