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Client: McDonald's

Project: The Lost Ring

The Lost Ring was a global, multi-lingual alternate reality game that united players in a quest to recover ancient Olympic secrets. It centered around Ariadne, a lost Olympic athlete from a parallel universe.

Discreetly sponsored by McDonald’s, the experience engaged younger audiences who dislike overt marketing.

The Mystery Begins
50 packages, a site, and trailers.
Characters
Ariadne, the athletes, and Eli Hunt.
Participants
Creations, connections, and influences.
The Secret Codex
27 artifacts and 3 ancient secrets.
The Lost Sport
Labyrinth runs and global inscriptions.
The Lost Rings
The 6th ring and the Beijing Olympics.
Reactions
Thoughts from players and the press.