Halo: Reach YouTube Masthead - ‘Clicktacular’
To promote the launch of Halo: Reach, AKQA had the opportunity to take over YouTube’s homepage and gave users the chance to extend the fun of the game onto the site. The intent was to create an entertaining and interactive banner unit that would appeal to the general public as well as hardcore Halo fans. For inspiration, we looked to one of the most popular elements of the franchise—multiplayer mode. Users unlocked special badges for interacting with the banner unit, mimicking the badges they received when they played the actual game. The iconic voiceover from the game was used to keep the concept authentic. In just one day, there were over 57 million impressions and over 16,000 hours were spent exploring the banner. Fans created forums, video captures, even stayed up all night to unlock all achievements. Within 12 hours, they’d unlocked, catalogued and shared all 28 badges and 81 sound bites.